The Crown Prince Couple participated in the opening ceremony of the business promotional campaign, where approximately 300 persons took part, including the Danish business delegation and Saudi companies. The Crown Prince gave an speech and afterwards presided over the official opening of the campaign. After the official opening, the Crown Prince Couple met the participating Danish companies.
Afterwards, the Crown Prince Couple taook part in the WAX seminar, which broadened knowledge about Danish competencies and solutions in the area of water conservation. WAX (Water Alliance Exchange) is a cooperative effort among Danish companies in Saudi Arabia.
The crown Prince Couple visited Arla on the occasion of the company’s opening of a new warehouse in Saudi Arabia. At the business fair, the Crown Prince Couple opened a miniature version of the warehouse, which symbolizes the opening. In the miniature version of the warehouse, a number of Arla’s regional products will be exhibited.
The Crown Prince Couple took part in a business luncheon, which helped create relationships between Danish companies and Saudi business partners. During the luncheon, The Crown Prince presented HRH Prince Henrik’s Medal of Honour, which honours Danish companies and persons that have made great efforts in promoting Danish products abroad.